CP&I is a direct mail marketing specialist. Like our tag suggests, we help the small companies that have no place to turn to in order to create, produce and implement a solid marketing program built around postcards. The stuff some people call “Junk Mail,” we call smart advertising dollars. 37% of all consumer dollars spent are done so because of direct mail. It out-pulls all other media.
- It’s immediate. Your prospect sees and touches the piece before deciding what action to take. Email simply does not have that chance. Satellite radio has changed how commercials are measured and DVR totally changed the game in the TV world.
- Because there is no SPAM filter -- it’s MEASURABLE AND TRACKABLE. YOU KNOW EXACTLY WHO GOT YOUR CARD AND EXACTLY who responded. Armed with that information, we can help you refine your marketing and help you spend less but generate more!!
- It’s scalable. Send out as many or a few as you like. No other marketing media can do that! Target neighborhoods, specific demographics, etc. Postcards (or any other printed mailing piece) are the ONLY tools you have to focus where and who sees your message.
Who can use this?
Any business that sells a product or service! This is really true for those folks selling directly to the consumer. HVAC Contractors, Plumbers, Electricians, Insurance, Carpet Cleaning, Carpet Sales, Automotive Sales & Service Dealers, etc. The list is never-ending. The best way to find out is to call us at 877-832-1200 or 716-597-0100. Our team of experts can help guide you through the process to see if this is right for you!
Is it hard?
NO!! In fact, we have taken all the hassle and stress out of the deal. Using our predesigned templates that are customized for you, we eliminate the cost of a designer or advertising agency. Next, we provide you the best data possible with a 94% or better deliver rate. Third, we print and mail the job for you. You simply write one check -- no hidden fees that pop up, no additional work to do, nothing. Your job is to answer the phone and convert the lead to a sale.
I’ve heard Direct Mail doesn’t work!!
That simply is just NOT true- and I can prove it. In fact, click here and I’ll send you "The Myths and Facts About Direct Mail." Or, if you prefer the phone, call me at 877-832-1200 or 716-597-0100.
Does CP&I offer anything else?
CP&I began as a printing company and still serves the greatest customers from all over the US. In addition to sales generating postcard campaigns, CP&I offers offset printing, digital printing, mailing and fulfillment services. In a word, we have the total package for your needs from marketing through shipping!!!
We try to make things as easy as possible for you here at CP&I.
We are developing a series of postcards for numerous industries to help get the word out about your offerings.
Soon we will have a number of templates from which you can choose. In the meantime, please give me a call and I'll help you find the right image and craft the right message.
If Mother Nature had a lawyer, she might sue us for stealing her vibrancy – that’s just how eye-catching we can make your presentations, pamphlets and other printed materials. We take a blended approach to print solutions utilizing both digital and conventional print technologies.
Call us today at 716-597-0100 or 877-832-1200. We can help you with all of your printing needs!!
Designed to help you get a cost effective campaign underway, our creative team is constantly refreshing and developing new industry specific templates for postcards. Costing a lot less than an Ad Agency, these templates are the perfect starter for any campaign.
We package our templates with data. Using several national partners, we supply the most up-to-date data possible. Our team will work closely with you to zero in on the right buying demographic. Combined with the “very best” offer possible, these campaigns can bring ROI’s of 85% or more.
Every Door Direct Mail is wonderful tool the US Post Office has provided all of us direct mail marketers. Use EDDM to blanket carrier routes in the areas you do well in now, or want to sell in. Make sure your offer is super "aggressive" because you want to get the customer in the door. Once in, show them what a great company you are and build a "customer for life"
Our custom packages offer the most for the least. Work with our team to build a multi-week campaign that will bring in a far-higher return rate and far healthier ROI than a one-shot campaign. These custom built solutions are still far less than an advertising agency will charge. By committing to a multiple-week campaign you also get discount volume pricing.
Need to design a campaign to sell to existing or past customers? Using YOUR data, we design a mailing campaign that offers the most incentives to the best customers in a one-to-one manner.
Call us today at 716-597-0100 or 877-832-1200 to learn just how easy it can be for you to promote and grow your business!!
Feeling overbooked? Employees chin-deep in tedious tasks that are taxing their efficiency? Let CP&I help you with our fulfillment services. We’ll work with you to get everything sorted, packaged, and mailed so that you and your staff can use your time and talent in better ways to make your company succeed.
And, because we recognize that budget is just as important as efficiency, we pledge to offer the very best product for the very best price.
From the first draft to the last stamp, CP&I does it all! Call us today at 716-597-0100 or 877-832-1200.
John Polvino, President & CEO of CP&I is the founder. Starting Digital Print Services in late 1993 as the first “print on demand” company in Western New York, John has 25 years of print and marketing experience. Taking DPS and growing, plus several strategic acquisitions, the new company became today’s CP&I.
John recognized that like all other small companies, consistent and constant marketing was the key to success. CP&I’s own efforts has kept it growing through good times and bad. But John also recognized that most small companies just became frustrated at the process. Hiring a designer, acquiring good deliverable data, getting the job printed and mailed was simply too much for most owners of small business. Through John’s leadership, CP&I developed a unique platform that eliminates all the frustration and, instead, offers a consistent method to grow sales and gain “ customers for life.”
Besides CP&I, John is involved with many Western New York organizations that help promote a better place to live and work. He is a past President of the Rotary Club of Buffalo, Past President of Lutheran Church Home of Buffalo Foundation, Past Vice President of the Buffalo Junior Chamber of Commerce. In addition, John is currently an active director of the Buffalo Renaissance Foundation and chair of local outreach for the BRF.
Reach John today at 716-597-0100 or 877-832-1200 or via email.
Zach Polvino is the second generation to work at CP&I. You could say he’s CP&I 2.0…
A recent graduate of Buffalo State College, Zach is bringing youthful energy, technical understanding, and a fresh perspective to the company. Zach worked on the floor for years while at school, so he knows how hard it can be meeting the demands of customers. Understanding that, Zach has been instrumental in the development and implementation of CP&I’s Postcard Marketing program. As Production Coordinator, Zach is busy making sure the wheels of CP&I keep turning.
Zach is always available to meet -- except when he’s out riding (or driving) a fire truck! A certified First Responder, Zach has been a dedicated member of the Snyder Fire Department since he was 16 years old. Helping protect the folks in his hometown and helping small business grow are the passions Zach brings to CP&I everyday.
Reach Zach today at 716-597-0100 or 877-832-1200 or via email.